Patient acquisition for clinics

Booked patients.
Guaranteed in 90 days.

Most agencies sell you clicks and call it growth. We guarantee 10 booked patient appointments in 90 days, or we refund every dollar of your retainer.

Book your strategy call See how it works

4+ years in the clinic verticalRefund-backed guaranteeFirst bookings in 14 days

Charlie explains the 90-day system

VSL coming soon

Your Current Reality

The problem isn’t effort. It’s the system.

Your clinical work is excellent. Your reviews are good. Patients love you. The gap is the system between Google search and a booked appointment.

Patient flow that depends on luck

Walk-ins, word-of-mouth, referrals from existing patients. Some months look great. Others feel too quiet. You can't plan, hire, or invest because next month is a coin flip.

Inquiries that go cold before your team responds

Most clinics respond to a new lead in 4 to 24 hours. Patients decide in 5 minutes. By the time your front desk calls back, they've booked with a competitor down the road.

Marketing built for businesses, not clinics

Patients search differently. Compare differently. Decide differently. Generic agencies run your ads with the same playbook they use for plumbers and accountants.

Dashboards full of numbers that don't pay your rent

Impressions. CTRs. 'Optimisation summaries'. If you can't see exactly which dollar produced which booked appointment, you're guessing. And guessing is what got you here.

Your New Reality

This is what life looks like when your system runs itself.

Patient flow that runs on math

Ad spend in. Cost-per-booking out. Booked appointments fill the calendar — 10 to 30 every 90 days. You forecast, hire, and invest with the confidence the numbers give you.

Funnels built specifically for clinics

Landing pages tuned to your specialty. Ad creative that matches how patients actually search. Compliance built in from day one. A system built for your category, not retrofitted.

Every inquiry contacted within 5 minutes, 24/7

AI follow-up calls, texts, and qualifies every lead within 5 minutes. Day, night, weekend. By the time your front desk is in on Monday, the bookings are already on the calendar.

Numbers that tie directly to booked appointments

One dashboard. One number that matters: cost per booked appointment. Refreshed weekly. You see exactly which dollar produced which booking. No 'optimisation' theatre.

Unlock your new reality

Four systems, one practice

Everything you need to fill your calendar. Built, launched, and owned by you.

Ad system

Meta + Google ads built specifically for clinics. Geo-targeted to a 30-minute drive radius around your practice. Creative refreshed weekly.

Funnel system

High-converting landing page tuned to your specialty. Educates, qualifies, and books, without your team lifting a finger.

AI follow-up layer

n8n + AI automations that text, call, and re-engage every lead in under 5 minutes. Layered in when your current follow-up speed can't hit the math. Books the ready, nurtures the not-yet-ready.

Reporting + ownership

Weekly performance dashboards. Full asset handover: ads, funnel, automations, data. You own everything we build.

The Process

A simple, proven process to get your growth engine running.

01
Week 1
Discovery & strategy
We audit your current funnel, ad spend, and conversion rate. We tell you up-front whether we can hit the guarantee, and walk away if we can't.
02
Weeks 2 to 3
Build & launch
We build the ads, landing page, AI follow-up sequences, and calendar integration. You review everything before it goes live.
03
Week 4
First booked appointments
Campaigns go live. AI follow-up kicks in. First booked appointments hit your calendar within 14 days of launch.
04
Months 2 to 3
Scale & optimise
Weekly performance reviews. Continuous ad and copy testing. We push cost-per-booked-appointment down every month.

Book the strategy call

The shift

Most clinics run on volatility. We replace it with math.

Five things change the moment the system is installed.

Without NorthSend

Walk-ins and referrals (volatile, unpredictable flow)
Front desk responds to leads in 4 to 24 hours
Same ad playbook as plumbers and accountants
Vanity dashboards (impressions, CTRs, 'optimisation summaries')
Some months booked solid. Other months empty.

With NorthSend

Predictable ad + funnel + follow-up loop that fills the calendar
Every lead contacted within 5 minutes, 24/7
Funnels and creative tuned to your specialty
One number on a weekly dashboard: cost per booked appointment
10 to 30 booked appointments every 90 days, refund-backed

What You Actually Get

A full patient acquisition system. Not just ads.

Every clinic gets every piece below. Nothing is “add-on”.

Strategy

Patient acquisition audit
90-day campaign roadmap
Offer engineering session

Meta + Google account setup
Geo-targeted campaign build
Weekly creative refresh
Continuous bid + budget optimisation

Funnel

Custom landing page
A/B tested headlines + offers
Calendar booking integration
Mobile-first build (60%+ traffic)

AI follow-up

SMS + email sequences
AI voice agent (sub-5-min response)
Lead scoring + qualification
Re-engagement automations

Reporting

Weekly performance dashboard
Monthly strategy review call
Full data + asset ownership
Slack support channel

Founder

Charlie Tay

Charlie started NorthSend after four years running ads exclusively for clinics, and watching too many practice owners get burned by agencies that delivered clicks instead of patients.

Every agency he competed against had the same playbook: sell a retainer, deliver a dashboard, and disappear when results didn't materialise. The clinic carried all the risk. The agency carried none.

NorthSend exists for one reason: to put our revenue on the line alongside our clients'. If we don't deliver 10 booked patient appointments in 90 days, we refund every dollar of the retainer.

Best fit

Who this is for. And who it isn’t.

We don’t take work we can’t guarantee. If you fall on the right side of this list, book the call.

Good fit

$15k to $300k a month in clinic revenue
Dental, aesthetics, physiotherapy, chiropractic, hair transplant, cosmetic surgery, LASIK, or dermatology
Already running ads, or ready to invest $1,500 to $3,000 a month in spend
Front desk that can answer inquiries within 5 minutes

Not a fit

Under $15k a month in revenue (you need cash flow to fund the ad spend)
Want ‘leads’ rather than booked appointments on the calendar
Not willing to change anything about the current funnel or ads
Expect results in under 14 days (first bookings hit in 14, guarantee at 90)

The strategy call

What happens in your free 30-minute call.

Three steps. Same every time. You leave with the numbers, the math, and an honest answer.

01
We audit your numbers
Current ad spend, cost-per-booking, conversion rate. We pull up your accounts on the call.
02
We build your 90-day math
Exact number of bookings we can guarantee. Exact forecast for cost per booked appointment.
03
We tell you the honest answer
Yes, we can hit the guarantee for your clinic. Or no, here’s why we can’t. No pitch either way.

Audit first. We only pitch if it fits.

Ready to guarantee your next 10 booked patients?

Book your free 30-minute strategy call. No pressure, just honest math. We’ll tell you up-front if we can hit the guarantee for your practice.

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Common questions

Straight answers.

What happens if you don't hit 10 booked appointments in 90 days?

We refund every dollar of the monthly retainer. The setup fee covers our build cost and stays. The retainer is fully refundable. Our revenue is genuinely on the line.

Do I need to sign a long-term contract?

No. The engagement is 90 days. After that we go month-to-month. You can leave any time and keep everything we built: ads, funnel, automations, patient data.

What if I already have a website, agency, or Google Ads account?

We can either rebuild from scratch or take over what you have. Either way, we audit it first and tell you the honest truth, including walking away if the existing setup is good enough.

Do I have to use your AI follow-up?

No. We audit your current follow-up speed first. If your team already responds within minutes, we skip the AI layer and the guarantee stays the same. If your team responds in hours, we layer it in so the booking math still works. You decide which configuration you want once we've seen the numbers.

What ad spend do I need on top of the retainer?

Most clinics need $1,500 to $3,000 per month in ad spend to hit the guarantee. We tell you the exact number for your specialty and geography before you sign.

Which clinic verticals do you work with?

Dental, aesthetics, hair transplant, cosmetic surgery, LASIK, dermatology, chiropractic, physiotherapy. If you're outside these, we'll tell you up-front. We don't take work we can't guarantee.

Can you guarantee 30 appointments instead of 10?

No. 10 is the floor of the guarantee. 30 is what we typically hit, but we don't promise what we can't refund-back. The guarantee is conservative on purpose.

Limited capacity, Q3 2026

Your growth engine
starts here.

Free strategy call. Audit of your current setup. Custom 90-day roadmap. Zero pressure, zero obligation.

01
Book the call
Pick a time that works.
02
We audit the math
Numbers reviewed live, on screen.
03
You get clarity
Honest yes or no, up-front.

Book your free strategy call

Booked patients.Guaranteed in 90 days.