Everything we build, launch,
and hand over.
The full patient acquisition system, itemised. From the first strategy session to the last line of conversion tracking. Every piece is built for your clinic, and every piece is yours to keep.
Every deliverable, itemised.
Strategy
Before a dollar is spent, we map the math: who you target, what you offer, and the exact path to the guarantee.
- Patient acquisition audit (current spend, cost-per-booking, conversion rate)
- 90-day campaign roadmap with booked-appointment targets
- Offer engineering session (the hook patients actually book on)
- Competitor and local-market review
Google Ads
A Google-first ad system built specifically for clinics, geo-targeted to a drive-time radius around your practice.
- Google Ads account setup + campaign architecture
- Search campaigns tuned to high-intent patient queries
- Performance Max for Search partners, Maps, and YouTube
- Keyword + search-term research per specialty
- Negative keyword lists, maintained weekly
- Geo-targeting to your drive-time radius
- Responsive search ads, refreshed weekly
- Bid strategy + budget optimisation toward target cost-per-booking
Conversion tracking
The plumbing that ties every ad dollar to a booked appointment. This is where most agencies cut corners. We do not.
- Google Ads conversion actions for forms, calls, and bookings
- GA4 + Google Tag Manager install and configuration
- Enhanced conversions for leads (hashed first-party data)
- Call tracking, with qualified calls counted as conversions
- Offline conversion import: booked appointments fed back into Google
- Conversion-value tracking toward cost-per-booked-appointment
- Event mapping across the funnel (view, lead, call, booking)
- Tracking QA + validation before launch
Funnel
A landing page and booking flow tuned to your specialty, built to educate, qualify, and book without your team lifting a finger.
- Custom landing page matched to your specialty
- A/B tested headlines + offers
- Calendar booking integration
- Mobile-first build (60%+ of clinic traffic is mobile)
- Compliance-aware copy from day one
AI follow-up
Layered in when your follow-up speed needs itLayered in when your current follow-up speed cannot hit the booking math. Contacts and qualifies every lead within 5 minutes, day or night.
- SMS + email follow-up sequences
- AI voice agent with sub-5-minute response
- Lead scoring + qualification
- Re-engagement automations for the not-yet-ready
Reporting + ownership
One dashboard, one number that matters: cost per booked appointment. Plus full handover of everything we build.
- Weekly performance dashboard
- Monthly strategy review call
- Full data + asset ownership (ads, funnel, automations, tracking)
- Slack support channel
When the 90 days end, you keep all of it.
Ads, funnel, automations, tracking, and data. Everything is built inside your accounts, in your name. No lock-in, no hostage situation. If you leave, you walk away with the whole system.
What’s separate, so there are no surprises.
- Ad spend
$1,500 to $3,000 per month, paid directly to Google, not to us. We tell you the exact number for your specialty and geography before you sign.
- Third-party software
Any tools we set up (booking, call tracking, CRM) run on your own subscriptions where they carry an outside cost. We recommend the leanest stack that hits the math.